Qutie. An app designed for those who live intentionally.
Project Overview
This is a student project for the New York Institute of Art & Design.
The Qutie app will allow users to scan coupons and save them on their phone, check products for discounts from shared lists in the Qutie community, and scan one custom coupon at checkout to apply all discounts.
Role
Sole UX, UI Designer
Tools
Adobe XD
Storyboard
User flow: At the end of the day, Carol sees an add for a new couponing app called Qutie on TV. Carol downloads the app on her phone. Carol creates an account and sees a network of shared coupon lists from the app. The next day, Carol uses the app to scan a few coupons that came in the mail and adds them to her list. At the grocery store, Carol scans an item to reveal a discount available. At the grocery store checkout, Carol gets all of her discounts with one discount code scanned from the app. The Qutie app creates a display of all the discounts applied and the amount of money saved. The customer behind Carol in line inquires about the app, to which Carol responds, “Cutie, with a Q.”
